An ode to the Frutiger Aero era: this music video was crafted to embody the fresh, youthful, and distinctly feminine aesthetics of the early 2000s. Through a blend of live-action footage and hand-crafted animation, the video creates a dreamlike world where Hyejin exists as "just a girl" navigating the chaos of complicated feelings. The visual narrative oscillates between soft, daydreaming moments and more erratic, emotionally charged scenes. Reflecting the song's exploration of insecurity, longing that emerge from unrequited affection. We wanted the result to feel nostalgic and self-aware.
Only Girl
00:00
i'm
the
luckiest
girl
in
the
world
Rooted in Y2K nostalgia and the aesthetics of our childhoods, the backgrounds were designed to capture the feeling of girlhood, the warmth and safety of your own bedroom, surrounded by your toys, games, and the world you built for yourself.
Drawing from Polly Pocket and GirlsGoGames-era visuals, we wanted to construct a space that felt intimate and distinctly feminine.